Author Archives: pam

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Social media marketing

Dreaming Big: Putting Small Towns Back On the Map Using Social Media Marketing

I see it all around me.

So many small towns seem to be losing ground. Instead of the once vibrant downtowns that were hubs for residents and business, streets are now lined with empty store fronts and businesses that are languishing as larger communities just an hour away thrive.

I live in a very small community in Kentucky that is probably one of the most charming places I know. It is rich with Civil War history and sits on the quiet, picturesque Chaplin River with one of the oldest remaining merchant’s row in America.

My new home in Perryville is a treasure.

Small communities need to harness the power of social media.

There are communities just like Perryville across the United States. They have much to offer but are overlooked for the draw of the big city.

Are we seeing the end of small towns? No, I don’t believe so.

I have this dream of encouraging small business owners in my community and others to use the power of social media to put these wonderful places back on the map, bringing tourism dollars back into the mix and a thriving economy along with it.

I get online and look at the social media presence of small businesses in the area and other rural communities around me and I see that any type of social media presence is practically non-existent. Why is that?

It will take a village.

It doesn’t take much. It takes a little education, a little know-how and some collaboration. I’ve seen it happen before. In the research I’ve been conducting of late on this very topic, I’ve come across many success stories. There are others who have made incredible strides in turning their businesses and their towns into desirable destinations on a minimal budget.

Be seen. Be heard. Be noticed.

So yeah, I have a dream of encouraging small business owners to harness the power of social media because it can go so far in increasing the visibility of all these gems have to offer! The big city isn’t far and I’m willing to bet those big-city slickers are longing to enjoy some small-town charm. They just need a little encouragement through social media to know where to go.

With a collective effort and some savvy social media marketing, I believe small towns have a future — one that thrives.

Am I dreaming too big? I don’t know, but I’m willing to give it a try.

Join me as I chronicle this new endeavor.

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Social media manager, social media marketing

Outsourcing Social Media Tasks Makes Smart (Small) Business Sense

Have you thought about outsourcing your social media tasks?

After all, you are already overwhelmed with so many other responsibilities and let’s be honest, keeping up with social media is tedious, confusing and time-consuming. The number of hats you wear as a business owner can leave you frazzled. Perhaps for many of you, social media is the least of your concerns.

But why did you get into business in the first place? Wasn’t it to get customers?

One of the most efficient ways to acquire customers and grow your business today is through social media marketing.

Outsourcing social media management makes smart business sense for the already time-starved entrepreneur. Social media is not only critically important to the growth and visibility of even the smallest business, it is also an effective way to drive traffic back to a website.

So what can a social media manager do for you?

Your brand is everything. Finding a social media manager that can promote your business and build your brand or protect the brand you’ve worked to hard to develop will not only allow you to target clients, it will shape the image of your company.

Perhaps you have trouble finding your voice. When you find a trusted social media manager, you can work with that person to develop your voice in an authentic manner.

And let’s face it, it can be fun!

Be seen, be heard, be noticed.

Visibility is vital in getting more customers through the door. It’s not enough to have a sign outside the door and hope customers walk in. Social media is a powerful tool that has the potential to reach customers that you never even dreamed of.

Online networking will increase your growth quickly and effectively.

Online networking is a faster and more efficient way to reach customers. So consider using social media to do the heavy lifting in making initial contact and increasing your reach.

Social media can also help you make connections with already existing customers to keep them coming back for more. It’s all about relationships and building a community that just keeps growing, along with you business.

Yep, social media marketing is a game changer and outsourcing that task to a social media manager makes perfect sense.